The Duke 100 Challenge is well underway!

Don't miss out on this unique opportunity to support Duke today and in the future.

Have you heard about the Duke 100 Challenge?

For the first time in Duke’s history, there is a matching challenge for planned gifts and the opportunity to support Duke today and tomorrow. As of April 2023, 10% of a new planned gift established in your estate or retirement plan will be matched with current-use funds for your chosen area of support. Duke has generously committed $1 million to serve as a pool of matching funds. Every $10 of your planned gift will be matched by $1 from this pool, up to a limit of $10,000 per match.


In the spirit of honoring 100 years since Duke’s founding in 1924, our goal is to raise 100 new planned gifts through this challenge.


Response to the challenge has been remarkable. In the first three months, Duke documented 66 new planned gifts for a future impact of $23.4M. Additionally, $460,900 in matching funds have been unlocked by schools and units across campus for their greatest needs.

No minimum gift amount is required to unlock matching funds for the area of campus that means the most to you. Duke will continue to offer this matching opportunity until June 30, 2025, or until the $1 million matching funds are exhausted, whichever comes first. This opportunity is limited to donors born before July 1, 1964. However, the age limitation does not apply if you establish a charitable gift annuity or charitable remainder trust with Duke.


Will you meet the challenge and multiply your impact today?


Learn more about the Duke 100 Challenge and how to secure your matching funds today. Duke’s Office of Gift Planning has charitable planning professionals available to work with you and your advisors. Contact us at or (919) 681-0464.

This information is provided with the understanding that neither Duke University nor the authors are providing legal, accounting, or other professional advice or counsel. Please consult your personal counsel about the financial, tax, and legal implications of any gift.

TAGS: Estate planning charitable gift annuity Charitable bequest Charitable remainder unitrusts Charitable Giving Strategies

About the author

Anne Bradley

Anne helps donors and their professional advisors understand and consider charitable gifts that require some measure of tax, legal or financial planning. Anne’s work includes charitable gift and tax issues related to estates, trusts, life income gifts such as charitable gift annuities and charitable remainder trusts, real estate, and other complex gift arrangements. In 2023 Anne received the Chartered Advisor in Philanthropy designation from the American College of Financial Services. Prior to joining Duke, Anne managed corporate, foundation, and government fundraising for the Detroit Zoological Society. When she’s not at work, Anne roams like Roosevelt visiting our nation’s National Parks.